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Search engine optimisation (SEO)
Imagine you've just launched your new website; it's well designed and packed with engaging content. Any minute now the phone lines will be jammed with callers and an endless stream of emails will be filling your inbox. Right?
Well it might happen. However, in my experience it's necessary to give your website one last little push to bring it to the attention of your customers and this is where search engine optimisation comes in. It's the practice of optimising page meta data, page content, website structure, the external submission of links and more in order to improve a website's search engine ranking.
A typical search engine optimisation package from Web Presence includes..
- ..Researching suitable keywords for your website/business
- ..Optimising page meta data - page titles, keywords & descriptions
- ..Updating page content to include keyword phrases as identified above
- ..Creating an XML and a HTML sitemap for your website
- ..Checking the website is coded to W3C standards and fixing any errors
- ..Measuring web page loading times and addressing any slow pages
- ..Making directory submissions (link building)
If you want to have Web Presence design your website you don't need to worry about paying extra for search engine optimisation, as it will be included as standard. However, if you have an existing website which is experiencing a low level of visitor traffic or low quality traffic, you might be interested in contacting me to see how I can help.
Social media marketing for businesses
Social media is becoming something of a buzzword in marketing departments in all types and sizes of companies - but is it right for you? I offer a personalised social media evaluation to highlight the advantages and disadvantages of entering into social media marketing as well as advice on what and how to post to your 'followers'.
Peoples' interest and take up of social media is growing at an extraordinary rate - for example, more than 1 in 12 people on the planet now have a Facebook account. Because of this, it can be a great (and free) way to spread the word and get people talking about your products and services.
If that wasn't proof enough, a poll by OfficeCavalry showed that nearly 75% of small businesses intended to invest more resources in social media in 2011. Don't let your business fall behind, find out how social media marketing can help you and your business today.
Pay per click (PPC) campaigns
Pay per click advertising is just that - you only pay when someone sees your advert AND clicks through to your website. Google Adwords is probably the most popular pay per click service - where you buy yourself ad space amongst Google's organic search results for your chosen keywords.
You can also combine your pay per click campaign with detailed, real-time website analytics so you can quickly see what's working and what's not by establishing which keywords give you the best return on investment and which you could do without.
Here are some of the advantages of using a pay per click campaign:
- Have your website on the first page of a Google search in minutes
- Choose from 1000's of keywords for your advert to show against
- Measure your return on investment (ROI) in real time
- Increase your website's exposure on a minimum budget (Even £1-3/day)
What can I do?
I can research suitable keywords, create your adverts and then monitor your pay per click campaign, providing continuous updates and informative reports that show exactly where and when your budget is being spent.
Using these reports, we will be able to establish which keywords are the most effective; both in terms of bringing traffic to your site and convincing people to purchase your products or services.
Contact
Contact me today
for advice,
further information or a quote
for your next project -
Paul@Web-Presence.co.uk
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